PinnedThe connection between Brand Purpose & CXWhy does brand purpose matter?Oct 18, 2020Oct 18, 2020
Omni-channel: Where the customer leads, the brand should follow.However good a product or service might seem on paper and even in research, it still has to make a connection with your customer to be…Oct 23, 2020Oct 23, 2020
Voice of Customer (VoC)In order for feedback to become reality, your entire company, from sales to services to product development, needs to view VoC as a…Oct 21, 2020Oct 21, 2020
Unearthing critical insights to understand customer behaviours and expectationsTo be customer centric means to listen to your customers and incorporate their needs into your product and service offering. This means…Oct 19, 2020Oct 19, 2020
Don’t count the people you reach. Reach the people that count.All too often we get distracted by the numbers and models, (impressions, clicks, views) we forget to consider the importance of a real…Jun 23, 2020Jun 23, 2020
Digital transformation is not your silver bullet.The digital transformation concept isn’t new and many C-level executives and consulting firms list it as a top priority for the next…Jun 23, 2020Jun 23, 2020
