PinnedBarbara StewartThe connection between Brand Purpose & CXWhy does brand purpose matter?7 min read·Oct 18, 2020----
Barbara StewartOmni-channel: Where the customer leads, the brand should follow.However good a product or service might seem on paper and even in research, it still has to make a connection with your customer to be…·6 min read·Oct 23, 2020----
Barbara StewartVoice of Customer (VoC)In order for feedback to become reality, your entire company, from sales to services to product development, needs to view VoC as a…·6 min read·Oct 21, 2020----
Barbara StewartUnearthing critical insights to understand customer behaviours and expectationsTo be customer centric means to listen to your customers and incorporate their needs into your product and service offering. This means…·4 min read·Oct 19, 2020----
Barbara StewartCX + EX = SuccessWithout Employee Experience, Customer Experience is doomed.5 min read·Oct 6, 2020----
Barbara StewartDon’t count the people you reach. Reach the people that count.All too often we get distracted by the numbers and models, (impressions, clicks, views) we forget to consider the importance of a real…3 min read·Jun 23, 2020----
Barbara StewartDigital transformation is not your silver bullet.The digital transformation concept isn’t new and many C-level executives and consulting firms list it as a top priority for the next…2 min read·Jun 23, 2020----
